PREMIER LEAGUE - MORE THAN A GAME

I produced the Premier League’s 2024/25 "More Than a Game" campaign, designed to highlight the Premier League’s continued investment in grassroots football across the UK, spanning men’s, women’s, and children’s initiatives.

After winning the pitch in December with a tight turnaround for a January launch, we adopted a stills-first creative strategy to deliver maximum impact within the timeframe. Collaborating closely with a team of editors, we developed a 30-second hero film combining archival Premier League footage with photography captured at a range of Premier League funded grassroots programmes across the country. This imagery not only anchored the film but also served as the visual foundation for a nationwide DOOH/OOH campaign.