PREMIER LEAGUE - INSIDE MATTERS

I agency-produced the Premier League’s 2024/25 "Inside Matters" campaign, developed to highlight the League’s ongoing commitment to mental health awareness.

"Inside Matters" encourages fans to prioritise their mental wellbeing and check in on others—promoting open conversations and a culture of support across the football community and beyond.

The 30 second TVC served as a timely reminder that what’s happening inside matters just as much as what’s happening on the pitch.